Through analytical tools, advertisers and companies can understand the hot topics currently discussed by target consumers, formulate and implement marketing strategies, collect market responses, and continue to conduct public opinion analysis, marketing strategies and cost optimization, forming a closed loop ecosystem.
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Gain insights into demand through data and formulate strategies that are closer to consumers
Through analytical tools, advertisers and companies can understand the hot topics currently discussed by target consumers, formulate and implement marketing strategies, collect market responses, and continue to conduct public opinion analysis, marketing strategies and cost optimization, forming a closed loop ecosystem.
01 Public opinion analysis
Use crawler tools to monitor and collect network platform information at any time, organize unstructured and fragmented information into systematic data, and data analysts perform data analysis, interpretation and digital presentation.
02 Strategy formulation
Determine the trend of the Internet through the text, emotions, preferences and other contents of the Internet platform, formulate marketing strategies based on the preferences of the target group, and develop corresponding focus planning content for different platforms such as communities, discussion forums, and online media to produce synergistic effects.
03 Issue Marketing
Create issues or match current hot topics to link with brands or products, use topic manipulation to arouse consumer resonance, and bring out the core values of the brand or products as the focus of issue marketing.
04 Word of mouth spreads
Cleverly use various new media placements, advertising and other activities to carry out focus marketing and word-of-mouth diffusion, so that consumers with a sense of identity become spokespersons for the brand or product, assisting in event promotion and word-of-mouth communication.
05 Market reaction
Collect market feedback to analyze and review the effectiveness of various marketing activities, and analyze in detail the impact of each platform on consumers and topic fermentation. Use data analysis results to develop new marketing strategies and cost optimization plans.